Wait, wait, what is a music group doing under “Visual Addiction” ?!?!?
Because, although I do like their music, I love their visuals:
So what is it about them? Part of it, I think is the fact that Ninja is a talented visual artist who incorporates that side of himself into every aspect of the performance—onstage and off. Check out this twisted little pre-Die Antwoord clip that my seven-year-old daughter loves. And consider the “Evil Boy” video, which she’ll be free to watch when she’s a grownup: Die Antwoord designed the set and costumes—the awesome rat coat, the forest of penises. They spend a lot of time thinking about the art direction of their videos, and they bathe their clothing and recording spaces in Ninja’s distinctive Keith Haring-on-crack graffiti, which features so prominently in “Enter the Ninja.”
In his email, Ninja described his multidisciplinary approach:
Nothing about Die Antwoord ever really suggested that they WEREN’T art school drop-outs with a half-finished thesis paper on post-Weimar Republic performance art. Dude was wearing Dark Side of the Moon boxers for goodness’ sake, and the girl had on a t-shirt that probably cost 599.419 South African Rand. If you looked at their website, which is beautiful and interesting, they give a shout out to their HAIR STYLIST. The “Ninja” video was a Keith Haring nightmare.